Even if you're not in the fashion industry, you probably know France is known for fashion. Dior, Chanel, Louis Vuitton, Laurent and Gaultier have shaped the world of fashion for the past hundred years.
France's prominence as the fashion capital of the world is owed to King Louis XIV. In 1643, he became king of France. One of his greatest accomplishments was expanding the Palace of Versailles, making it into a royal palace. He greatest achievement was buying various artistic industries, among which included the textile trade.
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And voila! From then on, King Louis made France synonymous with fashion because everyone had to go to France to get quality materials. Designers started to pour from the woodworks. In the coming centuries, little known clothes designers such as Christian Dior, Coco Chanel and Jean-Paul Gaultier showed their creativity to the world!
The most influential designer of the 20th century was Yvette Saint Laurent. Why, you may ask? Monsieur Laurent created the idea of ready to wear clothing. Before this time, clothes that could be pulled off the rack and worn without any preparation wasn't popular among elite women. However, during Laurent's time, he noticed the elite fashion industry started becoming accessible to the lower classes. Fast forward several decades, and every former couture houses create of ready to wear clothes. This dramatically increased the companiesâ profits and reputation.
Today, you can still see the stamp of France on popular clothing types. Lingerie was heavily influenced by the French. The word lingerie is derived from the French word, linge, meaning linen. Types of lingerie such as the chemise, bustier, peignoir, Basque and negilgee are all based on French words, while negligee is an actual French word meaning neglected.
Etam, one of the best lingerie companies in the world, was originally created by German, Max Linderman, however, it became an official French company in 1963. Currently, Pierre Milchoir is the head of the company. At the Paris fashion show, top French lingerie company, Etam, showcased its summer and fall designs. Etamâs latest fashion pieces are a bit more risquÃ© as it normally is; and for a lingerie company thatâs an impressive feat.
Most of their pieces barely cover the body as itâs teeming with plunging necklines, and transparent sequin dresses. Always with a bit of fun, Etam showed off a cute sailor themed lingerie piece, topped with a classic white and blue sailorâs hat and white top, exposing the belly and providing quite a bit of decolletage. Etamâs current pieces are not for the faint of heart. Most pieces sport a fun and creative addition to the seemingly uniform world of lingerie. Despite Victoriaâs Secret, leading the way in successful lingerie lines, Etamâs eccentric, sexy designs are enough for any fashionphile to appreciate.
France may not be the number one in lingerie, but itâs mark has been left on all aspects of the fashion industry; a mark that will never be erased.